Diseño emocional, Emotional design, Trends
A sofa is the cornerstone of a living room. Thanks to this piece of furniture, we create a space where we can meet with family and friends. But it is not only important to ensure that the furniture is elegant and fits in with the style of our home. We must also ensure that the sofa is comfortable to sit on, as well as resistant and durable.

That is why, before choosing the sofa that best suits our tastes and styles, we should pay attention to the type of foam used to manufacture luxury sofas. If we choose a low-density foam model, the sofa may deform or, on the contrary, if we select a more rigid type of foam, the seating will be more compact.

Do we really know how many types of foam for sofas we can find on the market and which one is the best for luxury sofas? At Latorre, as a company specialising in the manufacturer of luxury furniture, we are aware of the interest that this subject arouses in our customers, which is why we tell you about in this post.

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How to choose a type of foam filling for a sofa

The foam upholstery of luxury sofas is characterised by being a type of upholstery that is both resistant and durable, as it quickly recovers the initial shape of the sofa.

It is not only the aesthetic design that is important when selecting our luxury sofa. It is also vitally important to test whether the piece we are going to choose is comfortable and adapts to us. Some of the luxury sofa upholstery that stands out above the rest are foam upholstery.

Therefore, when sitting down, it is important to make sure that your hips are not lower than your knees. Another aspect to pay attention to is that our back is correctly supported by the backrest of our sofa, thus ensuring that our lumbar area is protected. And finally, we must bear in mind that, when we are seated, our feet are touching the floor.

All these factors undoubtedly mean that we have to choose a type of foam that is of high quality and has a certain durability over time. Normally, when it comes to comfort, the backrest area is usually softer than the seat. However, it is not until three or four months, when the foams used in sofas usually have their definitive seating.


4 types of foam for sofas

The foam padding you select for a luxury sofa will make a difference to how comfortable the product will be in the future, significantly influencing the strength of the furniture.

Foam is a material that has different types of densities, as well as it can have a lower or higher hardness; the latter can vary depending on the number of particles that the foam filling of a sofa has per cubic.

The following are some of the types of foam depending on their density:

20 kg/m3 low density foam

This first type of foam, white in colour, has a hard soft firmness. This density is mainly used for the backrests of sofas and wedges, as they do not support a weight like a seat and have a medium durability.

25 kg/m3 medium density foam

Blue foam is characterised by a medium density and therefore has a lower resilience capacity. What does this mean? It is a foam with low flexibility, cushioning and resilience. This 25 kg/m3 foam is used in sofas that are not used much or in beds sofa, for example.

30 kg/m3 high density foam

The most common for day-to-day, more general furniture. With a green colour, thanks to its robustness and firmness, this type of foam can be harder or softer, depending on the needs of each client.

40 kg/m3 extra-hard density foam

Finally, the foam with a brown or white colour has an extra-hard type of filling. It has a greater durability, which makes it perfect for furniture with intensive and continuous use. Its main type of sofas are high quality sofas. The fact that its density is higher does not make it a hard type of foam, but it adapts to the type of firmness; whether it is soft or harder, always guaranteeing the best rest.


Latorre, quality foam for luxury sofas

At Latorre, manufacturers of luxury furniture, our main objective is that our customers are satisfied. For this reason, we have four types of foam padding that adapt to the needs of each of our customers.

Here are two of our newest sofas that can be fitted with different types of foam padding:

Johann sofa

The novelty of the moment in our book: the Johann sofa, designed by Guillermo Torrent. This piece can be grouped with others from the same collection individually; either as a single element for a living room or for a luxury bedroom. Undoubtedly, it is not only a piece of furniture for a residential space, but its shape, colours and finishes make it perfect to fit in a contract space.
Types of foam for sofas 2

Royalton circular sofa

This model, also from the new collection, has been designed by Guillermo Torrent. Although the Royalton collection is made up of various types of sofas, modules, Chaise Longues or benches; at Latorre we wanted to offer a more avant-garde version, with the circular Royalton. This new version adapts to spaces where the sofa is the centre of the living room, allowing a better interaction between the people in the room.
Types of foam for sofas 3
At Latorre, we have been working for more than 50 years to offer our clients the best quality and maximum comfort in luxury furniture.

Find out more about our products, collections and finishes by accessing our exclusive download area.
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Trends
A well conceived, thought out and correctly designed idea is capable of moving mountains. Behind every good idea there is always a thinking mind that creates, designs and manufactures a product until it becomes a reality. Undoubtedly, furniture designers compose elegant, well-thought-out and well-designed products that reflect our attitude.

At Latorre, the designers we work with are like our family: they leave part of their essence in our firm and, for this reason, we want you to meet the furniture designers with whom we have created our collections.

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Furniture designers

To create a unique piece of furniture in harmony are furniture designers, those professionals who design and create different types of furniture and who are sometimes supported by other brands. Each of their pieces has a different purpose, but should always be functional as well as practical, while still being attractive to the eye of the customer.

Design is, for many design professionals, a fundamental part of their lives. Without it, many homes, spaces or places would not be as attractive and distinguishable. Designers are in charge of composing new lines of high-end, high design products, which they create themselves or are also guided by the indications of their clients.


10 furniture designers who made their mark at Latorre

Unique, elegant and different. These are some of the TOP furniture designers who collaborate with Latorre, a family company that composes and manufactures each of its pieces from scratch using processes that have a minimum impact on nature.

Below, we tell you about each of them:

Ximo Roca

A creative professional with many years of experience. This is how we could describe Ximo Roca, a senior technician in Industrial Design who, for several years, has worked as a professional coordinating the design department of renowned companies.

He is also a member of The Bureau of European Associations, the Association of Professional Designers and a lecturer at the School of Design at Cardenal Herrera CEU University. Some of his works have been published in renowned national and international design magazines and books.

He has been nominated several times for the National Design Award. In 1989 he founded the Ximo Roca Diseño studio, where he manages product, graphic, multimedia, architecture and interior design. In collaboration with Latorre, Ximo Roca has creates some of the most iconic luxury furniture, such as:
  1. Oboe sofa. A unique piece composed of a structure made of beech and pine. The Oboe sofa is covered with fabrics or leathers from the Latorre collection. In addition, the piece of furniture stands on steel feet with various finish options.
TOP furniture designers we collaborate with 1
  1. Squadra sofa. The Squadra model has a structure made of pine and beech wood. This product is also upholstered with high density foam and HR padding. It is the perfect sofa to add a touch of sophistication to any luxurious room.
TOP furniture designers we collaborate with 2


Paco Camús

Artist, graphic artist, poet, cooker, interior designer, illustrator and designer of all kinds of things. Paco Camús has always sought that “intangible magic” that emanates from certain shapes and volumes.

Some of his most iconic designs can be found in the most exclusive shops around the world. He has been asked to judge design competitions and has also given several lectures explaining the particularities of his designs.
  1. Babylon Berlin sofa. The Babylon Berlin sofa is an iconic piece made from beech and pine wood that forms part of the structure. In addition, this piece is upholstered with high-density HR foam rubber padding.
TOP furniture designers we collaborate with 5
  1. Potemkin coffee table. With an MDF and beech wood structure, the Potemkin table is also available in any colour and laser lacquered. Paco Camús made these pieces, which can be made in special sizes after a study by Latorre.
TOP furniture designers we collaborate with 6

Guillermo Torrent

Guillermo Torrent is the Art Director of Latorre, a family business founded in 1959 by his parents. He is also responsible for all areas related to product aesthetics, fabrics, textures and finishes in which the company’s Design Department works.

In 2013, he joined the Association of Designers of the Valencian Community (ADCV) as a designer, a deserved recognition due to a long professional career as a creative in the world of luxury furniture design. Some of his most outstanding creations are:
  1. Charles sofa. A characteristic Latorre sofa with a structure made from beech and pine wood. The Charles sofa is also upholstered with high density HR foam padding, rubber straps and springs.
TOP furniture designers we collaborate with 3
  1. Diva Chaise Longue. Covered with fabrics or leathers from our collection, the Diva Chaise Longue also has a structure made of beech and pine wood.
TOP furniture designers we collaborate with 4

Sergio Pérez and Anna Roy

This artist and designer has been working since 1999 as a freelance for Spanish, Turkish, Italian and Chinese companies in the habitat sector. He has also participated as an international expert in the furniture sector for international projects.

His continuous improvement has led Sergio Pérez to use the best technology for the development of new products and to observe numerous international trade fairs.

Anna Roy has been working since 2001 as a freelance in the habitat sector and has acquired a great deal of experience through her personal projects and collaborations with other furniture designers. Her work includes the model for Pau by Latorre, a high-end sofa concept within the latest trend, but enduring over time, which she designed and made together with Sergio Pérez:
  1. Dress sofa. An upholstered piece with high density HR foam padding, rubber straps and springs. The Dress sofa is covered with fabrics from our collection. Optionally, it is possible to design a model with special measurements after a study by the Design, Quality and Production department.
TOP furniture designers we collaborate with 9

Cristina Gorzanelli

Cristina Gorzanelli has a degree in Design and a PhD in ‘Design for the valuation of the Territorial System’. She was also the winner of the Winners competition held in 2015 by Latorre together with the CEU San Pablo University, in which se presented the following project:
  1. Flofà armchair. This armchair is composed of a wooden structure in beech and pine, the Flofà armchair is perfect, as it is upholstered with high density HR foam rubber padding, rubber straps and springs.
TOP furniture designers we collaborate with 10

Waldo Escrivà

A professional designer and interior designer, Waldo Escrivà is a professional with good taste and creativity who managed to launch his own firm, Escrivà Studio (founded in 1984), which is a benchmark for avant-garde interior design in Seville and Spain. Today, he continues to contribute ideas to every project, as is the case with the products he has designed for Latorre:
  1. Marriott table. A piece with a structure in MDF and beech wood, the Marriott table can be made to special measurements following a study by Latorre’s Design, Quality and Production department. It also has feet made of natural oak.
TOP furniture designers we collaborate with 11
  1. Millenium side table. This luxury piece is designed with lacquered MDF wood and chromed steel in various finishes. The Millenium side table has perfect measurements (86 x 43 x 59 centimeters) to include this product in the living room of a house or hotel, among others.
TOP furniture designers we collaborate with 12

Lavernia & Cienfuegos

This is a design studio located in Valencia. Lavernia & Cienfuegos focuses its activity on both industrial and graphic design projects. Their work has been recognised with national and international awards.

María José Jimeno

María José Jimeno is a product designer who collaborates regularly with Latorre’s projects. She graduated in Fashion Design and began her professional career in the world of aesthetics in fashion and advertising. As an interior designer, she has worked with homes, conceptual spaces, leisure and contract spaces, participating in all editions of Casa Decor Valencia. Among his luxury pieces, he stands our above all:
  1. Goldeneye table. A dining table with a MDF wood structure and finished in various colours. The Goldeneye table allows a design with various sizes, perfect depending on the space we have. At the same time, this table is perfect for a spacious dining room with lots of natural light.
TOP furniture designers we collaborate with 7

Antonio Saturnino

The designer Antonio Saturnino creates products that lead the culture of sustainable design and that satisfy human needs in terms of luxury furniture, lighting, complements and accessories, making it possible to create environments and atmospheres that attract, motivate and inspire people to feel better in their daily lives.

Carlos Mayoral

Carlos Mayoral studied Industrial Design Engineering at the CEU Cardenal Herrera University. After finishing his studies, Mayoral has developed his work creating plans for terraces, he has also designed pieces and catalogues for other companies.
  1. Low Nightingale chair. Created and designed by Carlos Mayoral, it has structure made from beech and pine wood. An upholstered piece with high-density HR foam padding, rubber straps and springs. The Low Nightingale chair is a handcrafted piece made in Spain, with top quality materials to offer comfort and convenience.
TOP furniture designers we collaborate with 8
Each of the luxury furniture pieces manufactured at Latorre are handcrafted pieces created in Spain, with high quality materials and always under the watchful eye of professional craftsmen. Therefore, our main objective is to give shape to the aspirations and ideas of our clients in the best possible way, giving creativity and exclusivity a leading role.

If you want to know more about our furniture and its designers, do not miss our product catalogue! Discover all our luxury furniture whenever and wherever you want.
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Corporate, Trends
“Brocades with soul and craftsmanship with heart”. Undoubtedly, this is the Latorre’s premise of solidarity and Gratia Plena, handmade seamstresses, which seeks to raise funds for Breast Cancer research with the Le Cadó Foundation, a national non-scientific and specific foundation against Breast Cancer, was established in November 2010.

Since 2018, at Latorre, luxury furniture manufacturers, we have been involved in this project, working hand in hand with the foundation to raise funds to finance research projects in this field.

With the collection of bags, backpacks and Tote Bags, made by the artisan seamstresses of Gratia Plena, directed by Lucía Bellés since 1999, we raise funds for research against this disease that affects many women. Undoubtedly, a composition of design and luxurious and exuberant materials in expert hands that pamper the detail, so that each bag is a unique and unreputable piece, handmade and 100% customizable with the initials of our customers.



Funds earmarked for various centers

All proceeds from sales go to the ongoing research at the Clinical Hospital in Valencia (INCLIVA) on Breast Cancer in women under 35 years of age, also for the Hospital Provincial in Castellon on the genome of hereditary breast cancer and for BAFC research (Benefits of Physical Activity in Cancer).

At Latorre, we have been working since 1959 with the enthusiasm and ambition to achieve excellence in the world of decoration. The vest brocades, leathers and silk velvets at the service of demanding craftsmen to satisfy customers on all five continents.
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Sustainability, Trends
Many people incorporate small gestures in their daily lives that contribute to caring for the planet: using cloth shopping bags, walking to work, turning off lights that are not needed or even buying sustainable furniture.

Acquiring sustainable furniture for our home is becoming a habit for many families who are looking to design a comfortable and luxurious space, but who also want their home to have products that do not harm the ecosystem.

When we buy a piece of furniture manufactured under the concept of sustainability, we not only ensure that it is made from natural materials, but also that it has been decorated and manufactured with paints or varnishes that do not harm the health of those around us.

Sustainable furniture is becoming more and more important in interior design projects. The reasons affect the planet, and we at Latorre tell you what they are.

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What is sustainable furniture?

A piece of furniture is sustainable or ecological when it is “manufactured with natural materials and without chemical treatments, which makes it a product that does not harm the environment, the health of those who buy it or those who manufacture it”.

When we talk about sustainable furniture, this refers to the purchase of objects, products and materials that follow certain principles of economic, social and ecological sustainability. Nowadays, many companies focus their efforts on manufacturing their furniture in a sustainable and ecological way, without losing sight of the design and elegance that characterises them.

What does a piece of furniture have to comply with to be sustainable

As consumers, the best way to be sure that a piece of furniture is sustainable is to ask the manufacturer or the craftsman who produces it. However, if we cannot be 100% sure, the best thing to do is to gather as much information as possible about the production cycle of the furniture ourselves.

In order for a piece of furniture to be considered sustainable, it is important that it meets one of the following requirements:

Local and recyclable material

When we say that a material is sustainable and local, we refer to a product that comes from renewable, abundant and local sources. In addition, it consumes little energy and is non-polluting during the product’s life cycle.

At the same time, sustainable furniture also has a percentage of recycled and recyclable materials that are resistant to the passage of time. At Latorre, as manufacturers of wooden furniture, we work and advance on a daily basis to select the best local materials, minimising their environmental impact.

Material certifications

Another indicator of whether a product is made from sustainably produced materials is its certifications.

There are many types of certification depending on the type of wood used, fabrics, plastics or other materials. For example, FSC (Forest Stewardship Council) and PEFC (Programme for the Endorsement of Forest Certification) certifications, in the case of wood. Or the seals that refer to the ISO (International Organization for Standardization) standards, those that certify that the production is sustainable, as is the case of ISO 14062 or ISO 14001. Both aim to support the implementation of environmental plans in companies.

Sustainable production and packaging

Sustainable packaging and manufacturing processes are two priorities in the world of sustainable furniture. More and more customers are asking industry professionals of environmentally friendly packaging, opting to replace plastics with less harmful solutions.

In turn, from our facilities in Valencia, we use more than a hundred solar panels that produce between 60% and 65% of the energy used every day in the work processes. In this way, we avoid the emission of more than 16,0000 kilograms of CO2 per year.

Furniture life cycle

We understand the life cycle of a product to be the process an item goes through, from the moment it is designed until it is launched on the market. As a luxury furniture manufacturing company, our aim is to offer the market products and pieces with a long-lasting life cycle. In addition, the by-products generated during the manufacture of our furniture are converted into chipboard and multi-ply.

In this way, we will ensure that the handcrafted furniture correctly performs the function for which it was created, with minimum maintenance of the product and in order to minimise its environmental impact. In turn, when its useful life is exhausted, it is recycled into a fuel such as pellets, a granulated biomass fuel elongated from wood, so that the impact of our furniture on the ecosystem is minimal.

How to make sustainable furniture choices

Who said that care for the environment is at odds with luxury and quality? Many professionals and designers of luxury furniture manufacture and create pieces with a high value, either for their finishes, quality, elegance and distinction; but without ceasing to be respectful with the environment and always taking care of the ecosystem.

At Latorre, we are experts in selecting the best local materials while minimising environmental impact, without losing sight of luxury, design and authenticity:


Oboe armchair

With a structure made of beech and chromed steel, the Oboe armchair, designed by Ximo Roca, has chromed steel feet in various finishes. This piece is a clear example of sustainable furniture, as it can incorporate fabrics from our collection.

Why it is increasingly important to choose sustainable furniture for your interior design projects 1


Dante sofa

With a structure made of beech and pine wood, the Dante sofa is designed by Guillermo Torrent. This unique piece, upholstered with high density HR foam padding, rubber straps and springs, is perfect for creating a sustainable design space.

Why it is increasingly important to choose sustainable furniture for your interior design projects 2


Dolomita coffee table

Undoubtedly a piece with a polished steel structure in various finishes, perfect for any home. Made of white Italian marble, the Dolomita coffee table is a clear example of design, quality, sustainability and high standing.

Why it is increasingly important to choose sustainable furniture for your interior design projects 3
At Latorre we are committed to making our pieces sustainable while at the same time comfortable, high quality and functional, without neglecting elegance and emotional design.

If you want to know more about our products and sustainable furniture, do not hesitate to download our online book.

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Sustainability, Trends
The main component of a piece of furniture, the structure that makes it up, the piece that supports the main design. The raw wood of a sofa that we choose, work, mold and care for is the main component of luxury furniture. A perfect component that frames, determines and shapes the aesthetics of each piece.

There are countless different types of wood from which a sofa can be made, but do we know which are the best in terms of quality and durability?

At Latorre, a solid wood frame sofa manufacturer, we work with totally exclusive and luxurious woods. That is why, in this post we tell you about the types of wood with which our expert craftsmen work and design luxury pieces.

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Types of wood for your sofa

Did you know that wood is one of the most widely used materials in the manufacture of furniture? This is due to its beauty, resistance and durability.

There are countless possibilities, all of them different, when we talk about types of wood to choose from our sofas. From more traditional and economical woods, such as pine, to high value furniture woods with which we can design and compose a luxury piece of furniture. All these types of wood have characteristics that make them unique: colour, texture, use, resistance, etc.

We can divide woods into two main groups:
  1. Hardwoods. This is a type of wood that grows on angiosperm trees, trees that have fruits, seeds and flowers. Some types of wood such as oak, chestnut or maple are hardwoods. This type of wood is characterized by its slow growth, which is why it can be expensive.
  2. Softwoods. Banded wood comes from gymnosperm trees, trees without flowers with seeds that grow without the need for a fruit to protect them. These trees account for 80% of furniture wood production, mainly pine and spruce. Unlike hardwood, it grows quickly in tall trees.

What types of wood exist for a luxury sofa?

Although it is true that dozens of plant species are used to make luxury sofas, the following are some of the most important different kinds of wood:

Oak

The main characteristic of this type of wood frame sofa is its durability. In addition, this yellowish-coloured wood accepts any kind of tone and finish. There are more than 600 types of oak wood. This wood needs very little maintenance, so it is perfect for both the interior and the exterior of any home. However, it is difficult wood to work with.

Chestnut or walnut

Chestnut or walnut, like oak, is a wood frame sofa that is very resistant to the passage of time. Its chestnut colour gives a darker touch to the wood, which is why it is often used in classic or traditional pieces and compositions.

Unlike oak, chestnut wood is easier to work with. At the same time, it is a type of wood that is difficult to obtain and has a high economic cost. It also requires much more exhaustive maintenance, as it is a wood that is attacked by woodworm, an insect that eats wood.

Mahogany

Sofas made of mahogany have always been associated with a certain economic status. This type of wood is used for ostentatious luxury pieces and furniture.

Furthermore, it is a type of wood that needs very specific care, such as protection from the sun, for example. Sofas made of mahogany wood are expensive but they are extremely elegant pieces.

Cherry

With a reddish tone, unlike oak or chestnut, cherry wood frame sofa is a very fragile type. Cherry is used in modern furniture because of its straight-lined composition. The main advantage of this type of wood is that it is easy to clean and maintain. On the other hand, it cannot be exposed to the sun for long hours, as this will cause discolouration.

What type of wood to choose for your sofa_ 1

Beech

Beech wood is very particular, mainly because its patterns are not lines but dots. Its pink colour, with soft and light tones, makes it the perfect wood base couch for small luxury pieces that do not seek to overload the decoration of a living room.

Beech wood is also characterized by its durability. However, one of its disadvantages is that if it gets wet it can swell. At Latorre, we work with top quality European beech from France.

Pine

Finally, pine is a wood frame sofa that is very easy to mould, which is why it is used on countless occasions to make sofas. This type of wood offers a wide variety of colours, which allows us to make furniture in the shades we want.

Its fine and uniform structure, together with the ease with which it can be worked, make it the most widely used wood. At the same time, we can find in the market a great variety of types of pine wood: eastern white, Paraná, contorta, silvestre ir insigne, among others. The latter is the most commonly used at Latorre to manufacture luxury furniture and sofas.


Pine insigne and European beech, woods for a luxury sofa

The insigne pine, also known as radiata pine, is one of the few autochthonous pine species in the Iberian Peninsula. Its physical and mechanical properties make its production of vital importance, and in Spain it is one of the most sought-after species for the use of its wood base couch.

In our collection of luxury sofas, we use pine from nationally sourced timber. In turn, we work with top quality European beech from France. This type of wood that we use in Latorre sofas and furniture only comes from tree species that are not in danger of extinction. In this way, we manage to minimise the environmental impact, while at the same time designing luxury pieces.

Both with pine and beech wood, with which we develop wooden couch designs, it is possible to carry out product traceability. In this way we can know which tree has been used at any given time and for which sofa.

At Latorre, luxury furniture brand, we work and advance every day to select the best local materials, minimising the environmental impact. We work with wood that respects the environment, while in our company we have more than 100 solar panels that make our business model much more sustainable.

If you want to know more about the way we work and the luxury furniture we manufacture, do not hesitate to visit us!
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Sustainability, Trends
The concept of “in-house manufacturing” refers to any supplier who manufactures their furniture entirely within the company and whose functions or responsibilities revolve around the creation, design and manufacture of each piece of furniture. Unlike others, this work process often requires, on certain occasions, greater depth and more holistic vision on the part of the supplier.

Purchasing furniture from suppliers with in-house manufacturing is a very effective solution to the various strategic challenges of any architect, interior designer or company.

In this post by Latorre, as a benchmark company on the national scene that assumes its entire production process, we will show you the advantages of buying furniture from suppliers with in-house manufacturing. Keep reading to make sure you do not miss a thing!

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Everything you need to know about in-house manufacturing

We understand in-house manufacturers to be all those professionals and companies that cover the complete manufacturing process of a product. This development includes from the initial design, the choice of materials, the manufacture of the pieces of furniture step by step, its assembly and construction, to its subsequent assembly and transport.

Thanks to the fact that a distributor covers the entire manufacturing process of a piece, products can be created, personalised and designed, always taking care of the smallest detail. At the same time, during the in-house manufacturing process, the consumer can decide which materials, textures or shades best match the interior design ambience of a room or home.


4 benefits of buying furniture with in-house manufacturing

More and more companies highlight as one of their strengths their in-house manufacturing, where they take on the entire furniture manufacturing process, from the design to the final assembly of each piece. Likewise, these in-house suppliers select the best local materials, with the objective of minimising the impact on the environment.

These are some of the advantages of choosing furniture from manufacturers who take care of the entire manufacturing process:

Greater personalisation of furniture

It is important to bear in mind that, when ordering a piece of furniture from a supplier with these characteristics, this will allow us to select in the smallest detail all the materials with which it is made, measurements, textures and colours of the upholstery.

Thanks to this option, we will be more satisfied with the final result, as the furniture will become unique and exclusive pieces. All of this will give us the satisfaction and pride of having participated in a totally exclusive process and through which our house will not be comparable to any other.

Shorter delivery times

For furniture suppliers, achieving on-time delivery of the product in optimal conditions is the perfect way to close a deal. However, achieving this is not always an easy task, as it sometimes requires rigorous planning and organisation.

In-house furniture manufacturers are known for their ability to meet product delivery deadlines, as they tend to plan the creation, design and manufacture of furniture in detail. At the same time, many companies often have technologies that allow them to improve their internal delivery processes, which can give them a competitive advantage.

Advantages of buying furniture from suppliers with in-house manufacturing 1

Quality and local materials guaranteed

By purchasing furniture directly from suppliers with in-house manufacturing, we also ensure that the product is of high quality. Sometimes it may seem like a good idea to buy furniture at a cheaper price and with a simple design. But are we really buying quality pieces?

As clients, we have to consider that cheap is often expensive and that, when we need to make a major investment in furniture, we have to be sure that we will not regret it in the long run.

This does not mean that we only have to look at the price of a piece of furniture: it is important to analyse and examine the materials the parts are made of, the type of workmanship and whether the supplier has a repair service after a purchase, for example.

Much more humane and closer treatment

As customers we cannot base the purchase of a piece of furniture on whether it has a high or low price: this is a mistake. There are other factors that can sometimes influence us more than price when buying in-house furniture. One of these reasons is the ways the supplier deals with the customer.

It is not the same to buy a piece of furniture from a manufacturer who does not take any care with the customer and who does not meet delivery deadlines, as it is to buy a product from a qualified professional who takes care of each piece as if there were no other. Moreover, good furniture professionals usually have a design and manufacturing workshop, which we can visit to see how the process is carried out.


Latorre, experts in manufacturing furniture in-house

From our philosophy we are committed to emotional design, glamour and authenticity in each of our creations. Always extracting the essence of the classic, but without losing sigh of the complete manufacturing process and the personalisation of each of our pieces.

One of the main characteristics of Latorre’s luxury furniture is that each piece is unique and unrepeatable, as its manufacturing process is 100% individual and close, always taking care of the smallest detail to obtain the best result. This also results in a more sustainable furniture.

Advantages of buying furniture from suppliers with in-house manufacturing 2
The structure of Latorre luxury sofas is forged in beech and pine wood, an element that undoubtedly provides a certain guarantee of the traceability of the wood used in the final product, always respecting the environment. These are the best kinds of wood for luxury furniture.

In addition, at our industrial plant in Valencia we have installed 103 solar panels that produce between 60% and 65% of the energy used every day in our work processes. Thanks to this, we avoid the annual emission of more than 16,000 kilograms of CO2.

At Latorre, as a luxury furniture manufacturer, we will continue to be committed to in-house manufacturing for each of our pieces. If you want to know more about our products do not hesitate to access our website or download our online catalogue.
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Luxury furniture, Trends
A reference for customers looking to create a different, special atmosphere that stands out from the rest, as well as being unique and totally personalized pieces for their homes. Modern, luxury custom-made furniture has become a must in the most sumptuous rooms.

When we opt for more personal, handmade products and sometimes, handcrafted pieces, we are tipping the balance and creating spaces with a renewed and tailor-made atmosphere.

Nowadays, many homes have very similar furniture: sofas with very similar upholstery, walls in the same colour, armchairs in similar shades, etc. Breaking with the established is in fashion, as more and more companies are opting for personalized and customised luxury furniture. This is our case.

From Latorre, experts in creating and designing furniture pieces for luxury dining rooms or luxury living rooms, always extracting the essence of the classic, we tell you how you can order your bespoke luxury furniture and customize it with our fabrics, sizes and finishes. Read on so you do not miss a thing.

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Personalize a piece of luxury furniture

Understanding the customer, providing a personal touch and offering the perfect made-to-measure piece of furniture. Exclusivity and glamour predominate in every piece of luxury custom made furniture that is designed, manufactured and personalized.

Each piece that the professional craftsmen, highly qualified in interior custom design furniture and decoration, make to measure in a workshop, is a specific piece of work in which the smallest detail is taken care of. In it, the workers put all their efforts and focus their objectives on satisfying the needs that the client has requested. As professionals in the sector, we must bear in mind that the end user has an idea in his head, that in order to carry it out he has decided to bet on our work and that we must give shape to that idea and make it a reality. Undoubtedly, a job only suitable for professional designers.


Ideas for customising luxury furniture

Within the luxury furniture sector, the process of customisation of high-end furniture is becoming more and more visible and reflected. But, do we really know what is furniture customisation?

We understand customisation as a renovation or personalisation of the design of a piece of furniture according to personal preferences. Moreover, thanks to the customisation of luxury furniture, we are giving a prolonged use to these pieces, as well as a totally personalized appearance.

Before starting and deciding to personalize a piece of furniture, we must first have some clear ideas:

Know how much space we have

Before choosing the type of luxury custom made furniture we want to acquire for a room, the first thing we must know is the space we are going to have to place the sofa, armchair, bed, etc. Do we have enough space to incorporate a large piece, or should we ask for very specific measurements, as we do not have enough space?

Choose the textures and colours

Before choosing the type of luxury furniture we want to acquire for a room, the first thing we must know is the space we are going to have to place luxury sofas, the luxury armchair or the luxury bed. Do we have enough space to incorporate a piece of large dimensions, or should we ask for very specific measurements, since we do not have enough space?

Create exclusive, unique and glamorous pieces

We must bear in mind that the piece of furniture we custom design furniture will be unique and exclusive, as there will be no other like it. Therefore, at Latorre we advise you to choose correctly and carefully all the finishes and features to create an exceptional piece.


Latorre, personalized luxury furniture

At Latorre we want to help you create a completely personal home in accordance with your style, budget and way of life. That is why, below, we show you some of our most characteristic products of high decoration furniture:

Chukka sofa

This luxury piece designed by Rolf Zimmermann is perfect if we want to incorporate a sofa with various sizes in a room in our home. The Chukka sofa has a structure made of beech and pine wood. It also has a sofa upholstery filled with high density HR foam rubber, rubber straps and springs. This type of high-end sofas are perfect for any room.

Custom-made luxury furniture- how to personalize it 1

Mayfair armchair

Our designer Guillermo Torrent creates this piece with unique and exclusive finishes. The Mayfair armchair is covered with fabrics or leathers from the Latorre collection. Optionally, it can be designed with our clients’ materials, as well as with special measurements after a study by Latorre’s design department, for example, if it is furniture for hotels.
Custom-made luxury furniture- how to personalize it 2

Low Angie chair

Also designed by Guillermo Torrent, the Low Angie chair is upholstered with high-density HR foam padding, rubber straps and springs. In addition to having a structure made from beech and pine wood, this piece is available in different shades, finishes and textures.

Custom-made luxury furniture- how to personalize it 3
Now that you know how to personalize luxury furniture, at Latorre, as a luxury furniture brand from Valencia, we give you the possibility of choosing pieces with which you can modify the size, choose the fabric and the colour of the lacquer in the highest quality luxury furniture. In our design department we will study your modifications and make an estimate adapted to your needs so that your dreams come true. We have in house manufacturing so we take care of all the process of your furniture.

If you want to know more about our luxury and sustainable furniture and get more information, dive into our luxury furniture catalogue.

Find out more in our blog, where we talk about everything you need to know about furniture, such as the kinds of wood most commonly used.
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Corporate, Trends
The hospitality sector is a very important business, and each element that makes up its structure is unique and irreplaceable. By carefully and elegantly decorating the space, together with luxury hospitality furniture that attracts customers, we can distinguish our space from the competition and thus define our own style.

When we go to a restaurant or hospitality establishment, we want our first impression to be one of comfort, luxury and satisfaction. Furthermore, if an establishment has good quality, well-kept tables, luxury chairs, stools or luxury sofas, it will always give us a first impression that we are in a pleasant space where even the smallest detail is important.

In this post by Latorre, expert manufacturers of luxury furniture, we give you the fundamental keys to know how to choose the right luxury hotel furniture and catering furniture. Keep reading to make sure you don’t miss a thing!

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Luxury furniture for the hospitality industry

When we think of a restaurant, pub or catering establishment, we may think that it is more important to invest time and money in catering equipment, rather than giving importance to the decoration or furniture for the restaurant. However, in the same way that we can treat the appliances or utensils in a kitchen, the image we give to the outside of our business is as important as the quality of the product or the attention we offer to our customers.

Both the catering furniture and the accessories we choose for our business are essential pieces. These will help us to personalize our space, transmitting quality, distinction and glamour to our clients. For this reason, it is also important to define the style we are going to show to our public, the tables or chairs we are going to need and the space to be designed.


6 keys to choosing luxury furniture for the hospitality industry

Luxury armchairs, tables, luxury stools, modular sofas, Chaise Longue, stools… All these pieces of furniture are perfect for decorating a hospitality establishment, always with the aim of offering an unforgettable experience to our customers.

Here, at Latorre, we give you some of the most interesting keys to choosing the right luxury furniture for the hotel and catering industry:

Define your style

One of the most important keys. When we have to choose for the first time the luxury pieces that are going to form part of our establishment, the first thing we must take into account is to define the style we are going to want: a Nordic style, with natural wood furniture and light tones; a minimalist atmosphere, with simple, everyday pieces or elements; os a classic style, with a discreet decoration, with elegant pieces and attention to the smallest detail, for example. If we want to retain our customers and also attract new ones, one of the keys is for them to be able to identify our establishment with its own style and character.

Materials and cleanliness matter

Restaurant and hospitality furniture must be able to withstand heavy use and, at times, a bit of neglect. This is why luxury furniture must withstand the constant passage of customers, but without losing sight of its functionality and aesthetic character.

Moreover, these designer pieces cannot be cleaned in any way, but we must be very careful with them so as not to damage the furniture, as this type of luxury catering equipment is always exposed to any type of accident.

Choose comfortable luxury furniture for the hospitality industry

It is essential to opt for attractive chairs, with sinuous shapes that attract the attention of our customers. However, it is not only the design of the furniture that is important, but also whether it is really comfortable and convenient. Although it is true that modern designs attract the customer’s attention, when someone tries our furniture, if they find it uncomfortable, they will not come back to our establishment.

Play with upholstery

The upholstery of the chairs does not always have to be the same on all of them. What’s more, you can play with different designs and textures to attract attention. At Latorre we design our luxury furniture with upholstery filled with high density HR foam rubber, rubber straps and springs, always taking care of the quality of the fabric.

Correctly chosen upholstery can help us to create an ostentatious ambience and convey a sense of elegance to our customers through the feel of the furniture.

Spare no expense

In addition to the fact that restaurant furniture must be eye-catching, but also resistant, the decoration of an establishment must have quality pieces. For this reason, it is better to allocate more of our budget to restaurant furniture, as it will last longer and we will make better use of its useful life.

Buy what you will use

When we have to set up a space with luxury furniture, it is not about accumulating and filling the space by overloading it. It is important to bear in mind that it is best to buy the necessary chairs, tables or sofas to start with. And that, as time goes by, more pieces and decorative touches will be added over time.

The imagination, good taste, simplicity and elegance that you are looking for in your establishment should also be reflected in the luxury hotel and catering furniture. For this reason, at Latorre, as a luxury furniture brand based in Valencia, we give you the possibility of accessing our luxury furniture catalogue, where you can find designer pieces to decorate your establishment. Discover also our ideas for a luxurious dining room and the advantages of in house manufacturing.

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Emotional design, Trends

Elegance, distinction, sumptuousness, balance and harmony. These are some of the attributes that come to mind when we think of a luxury sofa. But we should not only be guided by whether a sofa fits in a room in our home or not. It is also very important to know if we are looking at pieces that are comfortable and cozy sofas enough to accommodate family or friends, for example.

From Latorre, luxury furniture manufacturers, we give you these tips or ideas of cozy sofas to make it more comfortable. Keep reading to find out more!


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What makes a couch comfortable

It is often the details that set the mood and dictate the feel of a space.

We come home after a long day at work, looking forward to lying down in our elegant living room to read a book or simply relax after a busy day. The coffee table and the lighting are in harmony with our sofa and the armchair, situated in front of the window through which a warm, soft light enters. We arrive at our destination: the sofa. But, as we settle into it, we realize that it is not as comfortable as we had hoped. And what could have been a quiet and peaceful time becomes a completely different moment.

Cozy sofas help to create and compose a natural and simple space, as this type of product has been designed with your comfort in mind, but without neglecting a certain touch of elegance and distinction.

4 tips to make your sofa more cozy couch

In a living room, the sofa is a fundamental element. Its choice is decisive, as it is the main piece and the one that should invite guests to relax. It is essential that, when deciding which sofa to choose, we are guided by the main features of upholstery and comfort.

Here are some top tips on how to choose a cozy sofa and how to make comfy couch:

Feel and texture of materials

The materials and texture of the fabrics are our secret weapon. Opting for pieces with velvet, linen or cotton textures will allow us to compose an elegant and shiny surface. Also the different kinds of wood we manufacture our furniture.

By incorporating products that are warm to the touch and that attract attention due to their complexity, both ourselves and our guests will begin to take an interest and feel intrigued by the room they are in. In turn, this will give us new sensations and envelop us in a totally cozy couch and classy atmosphere.

cozy sofas

Sofas with rounded shapes

For a sofa to be a comfortable cozy couch it needs soft, curved shapes to give a sense of calm and comfort. A piece with straight lines and hard edges tends to give a feeling of rigidity and hardness. In addition, we always have to sit with an upright and serious posture.

Round shapes encourage a more relaxed atmosphere, thus allowing our luxury living room to be more carefree and relaxed. When we are in a room like this, we want to have the feeling that the furniture is almost embracing us, so that we can curl up and get comfortable on our sofa.

Use decorative elements

Elements such as cushions are the perfect complement for a unique decoration, mainly on sofas, armchairs or Chaise Longues, for example. Cushions are a very important accessory if we want to create a cozy atmosphere in our living room with personality.

To do this, at Latorre, we advise you to opt for luxury cushions of different sizes, colours, prints and textures. Depending on the time of year we are in, we can alternate different covers, choosing darker and warmer fabrics during the winter, and softer and more colourful covers for the summer.

cozy sofas

Choose sofas in different shades

White sofas with light tones tend to give a feeling of brightness during the day, but can give the impression that we are in a cold and rigid space at nightfall. Therefore, we encourage you to incorporate earth tones in your luxury sofas, in order to give a touch of warmth. This will make the space you are in feel natural and cozy at the same time.

You can also opt for darker tones such as brown or blues. These colours will give your sofa and living room a sense of balance, harmony and class. You can also combine these colours with earth tones or even more striking shades such as oranges, purples or pinks, among others.

At Latorre, a family business and luxury furniture boutique, we work to create cute sofa designs and new products so that our end customers can make them a way of communicating with their environment, such as with their cars or their clothes. In addition, with us you have the opportunity to choose your own luxury custom-made furniture.

If you want to know more about our products and luxury furniture, do not hesitate to download our new online catalogue.
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Luxury furniture, Trends

Quality finishes, the nobility of the materials, the know-how of professional craftsmen, these are some of the properties that make high quality luxury furniture unique.

 

The sumptuousness, richness and distinction of the manufacturing process show off the nobility of the materials with which a high-class product has been manufactured. Undoubtedly, luxury furniture differs from other furniture at first glance by its elegance, its finishes, its shades or its compositions, for example.

 

Acquiring high quality luxury furniture is a considerable and valuable investment. Therefore, from Latorre, luxury furniture brand, we tell you the keys that will help you choose a high quality furniture online.

CTA EBOOK Latorre (ENG)

Quality of luxury furniture

Luxury furniture stands out from the rest of the market for its elegance, great value and quality. One of the main peculiarities of luxury furniture is that no two are alike, since each one has a completely different design, creation, manufacturing and production process. In addition, always following the specifications, indications and tastes of the client.


However, this is not possible without the help and knowledge of a team of highly qualified professionals who know first hand the work, the materials and the various compositions. They will be in charge of working the furniture, assembling its structure, incorporating the fabrics and accessories.

 

Undoubtedly, any luxurious sofa, luxury armchair, chaise longue, table, chair or luxury stool that deserves the title of ‘High Quality Furniture’, must be accompanied by a functional design without losing sight of luxury.

3 main characteristics of luxury furniture

Luxury furniture is characterized by being unique, elegant pieces of great value and incalculable beauty. It is increasingly common to see imitations of products that can damage the image and spoil the efforts of large companies and professionals in the sector, who strive to create high quality products. But how is it possible to recognize a luxury piece of furniture from a non-luxury one?

 

Here are some qualities that can help us identify quality furniture:


Quality of furniture and materials

The first thing we must take into account when checking if we are in front of a luxury furniture is the quality of the materials and raw materials with which it has been manufactured. Materials that must guarantee the exclusivity and glamour of the furniture, without forgetting its stability and solidity over time.


The materials of which a luxury furniture is composed must be easy to clean, maintain and care for. Therefore, the upholstery of each piece must be thick enough to withstand the pressure and weight when we sit on it. In addition, the foam padding with which the furniture is upholstered should be of high density and include rubber straps and springs.

 

Quality of fabrics and finishes

With a first glance we can know if we are in front of a luxury piece of furniture. Thanks to its finishes, textures and materials we will know if it is really a unique and incomparable piece.


Luxury, design, emotion, authenticity, are some of the keys that we can extract when we find a piece of furniture with unique fabrics and finishes. Undoubtedly, luxury furniture manufacturers bet on fabrics and textures that bring a touch of distinction to our home, as they take care of every detail to the maximum to always get the best result for the customer.

 

Sustainability during the manufacturing process

More and more designers, interior designers and customers are looking for sustainable furniture in order to reduce the environmental impact. However, this concept is not embraced by all furniture manufacturers.

 

As a luxury furniture brand, at Latorre we are committed to local materials. That is why we select the best materials, manufacturing each of our pieces from scratch using processes that have a minimum impact on nature. From our company we promote social and sustainable values, always taking care of the smallest detail. For all this, we promote emotional design in each of our products.

 

In addition, in our industrial plant, located in Valencia, we have installed more than 100 solar panels, with the aim of producing around 65% of the energy we use every day in our work processes.

 

Luxury pieces perfect for the home

 

In Latorre we manufacture a wide range of design and luxury furniture in which quality, elegance and comfort are fundamental aspects in our philosophy of creation.

 

Below, we show you some of our pieces that we make with high quality materials:

Five Stars Sofa

Designed by Guillermo Torrent, the Five Stars sofa has a structure made of beech and pine wood, the best types of wood for luxurious sofas. At the same time, it is composed of an upholstery with high density HR foam rubber fillings, rubber straps and springs that make this a unique and designer piece.

five star sofa high quality luxury furniture

Oboe armchair

Designer Ximo Roca has created, manufactured and designed this piece perfect for any luxury lounge. The Oboe armchair is upholstered with high-density HR polyurethane foam padding, rubber straps and springs. At the same time, it has steel feet with several finish options.

quality home furniture

Four Seasons Sofa

This piece, designed entirely by Guillermo Torrent, is covered with fabrics or leathers from Latorre’s own collection, and optionally customers can choose the materials. In addition, the Four Seasons sofa can be designed with special measurements of the furniture, always after study of the Department of design, quality and production of the company.

 

The furniture manufactured by Latorre is elegant, stylish and high quality. In short, furniture that manages to convey class, warmth and distinction. In addition, we have in-house manufacturing, taking care of the entire process.


If you want to know more about our products or some luxury living room ideas, please visit our luxury furniture catalog, or contact us, we will be happy to help you!
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