Latorre Ascención Latorre

Guillermo was born in 1965 in Valencia.

He quickly integrated into the company in 1984 where, like his father before him, he has conquered new markets since his arrival in the family business.

His passion for aesthetic is the one motivator at work. This is why he is able to design for both LATORRE and PAU, while at the same time managing their Art Direction. He is fluent in art and the latest trends, particularly in fashion. This is why he is able to seamlessly integrate sophistication and elegance into the inspiration for our luxury designs.

With an industry experience of almost 30 years, Guillermo is our Art Director. He develops image campaigns, overseeing the entire creative process - from creation of prototypes to photo shoots, from graphic design to the choice of fabrics and textures, as well as the development of our stands and exhibits.

He designs for PAU, as well as the majority of the top LATORRE collection.

Kiko was born in 1968 in Valencia.



In 1991 he earned his degree in economics, followed by a masters in financial management in 1993. From that point he worked as an auditor for Bancaja, as well as teaching math and accounting at the Universidad de Turismo.

His conciliatory and familiar character also quite energetic and pragmatic led him to actively participate in the financial management of the company, dedicating himself to its financial and administrative direction.



Today, he is a member of the Governing Board of the National Association of Exporters of furniture, as well as a part of the Standing Committee of the Valencian Association of Furniture working closely with those in the industry, where he has helped place our national furniture on the map.

Pau was born in 1974 in Valencia.



He joined the company in 1996, a few years after working and finishing his studies in engineering and information systems. 


He loves history and artistic creation in all its forms and expressions, a contrast to his methodical profile.



His meticulous nature and organization make him continually change the business in all areas with the latest advances in quality assessment, environmental management systems, inventory management and production.



Today he is the quality manager of the company, also managing the production and development department, also working with the design department. He participates and advises on the creation and design of a wide range of products for the company.

Guillem was born in 1984, the baby of the family and belongs to the third generation of the company.



While earning his Bachelor of Commerce and marketing he  helped  out in the company,  joining gradually and attending shows, handling commercial work. He joined permanently in 2005 to address the domestic market and has subsequently absorbed other markets, due to the company’s high demand.

His innate disposition for order allows him to control his department as Commercial Director, while also working with quality management and media. He continuously brings innovative improvements to the company, no doubt the result of cultural enrichment from his travels around the world.